A Comprehensive Guide To Selling Insurance From Home
20 December 2021
Are you looking for a better work-life balance? How about less commuting and more sleep? How about saving money annually all because you have a remote job and don’t have to travel to make money? Work-at-home jobs are up 159% since 2009, according to Global Workplace Analytics. You can work from home very easily and make more money than you thought possible with the right path. Among the many jobs available, we will focus on one industry that requires very little from you to get started but offers a good long-term return.
An industry like insurance involves a lot of hands-on work. Face-to-face meetings with clients have always been preferred by agents and brokers. Over the last decade or so, modern technology has encouraged the industry to introduce an online presence. This trend has only been accelerated by the current global health crisis with COVID-19.
The ability to earn a sizable income from your home or virtually anywhere else is more accessible than ever. According to ZipRecruiter, the national average annual income for an Independent Advisor is $133,750. The benefits of selling insurance from home include great income potential while remaining independent…Here’s what you need to know if you want to start making money from home…

Why you want to sell insurance: the advantages of selling from home
No glass ceiling
There is no limit to how much you can earn as an independent agent. The average earnings are just that, an average. Making money in this field depends on how much time you are willing to spend. The limitations of income, time, and work-life balance are all entirely up to you.
Growing industry
Insurance is going through rapid growth, especially with insurtech, which makes it possible to work from home. According to Grand View Research, the global insurtech market size was estimated at 2.72 billion dollars in 2020. The market is expected to grow at a compound annual growth rate (CAGR) of 48.8% from 2021 to 2028. This industry is rapidly growing and you can be a part of it from the beginning. If you are concerned that this market is saturated, let me reassure you that it isn’t and that you have time to reap the benefits of selling life insurance online.
Flexibility of time
The amount of time you want to spend and how much money you want to make is entirely up to you. Money is simply an exchange of energy, and working from home in this industry gives you total freedom over how you spend your time. If you have a family, you can build your work schedule around your family schedule to gain your perfect work-life balance. An independent advisor is in charge of their own schedule. Even if you have another job, this work is still manageable and flexible.
Job security and purpose
You can build strong client relationships that last for years. This gives you a sense of purpose in your job. You are helping others financially and enhancing their lives in ways they wouldn’t have achieved on their own. Your strong relationships can also bring you business. It’s a natural cycle when you help people, they want to help you in return. As a result, you will receive references and build a client you want to work with. You will eventually have a recurring business without having to prospect as much. This is an industry where making money becomes easier over time and can compound.
Automation and digitization
Streamlining the insurance process and working without a team has become easier with the digitization of the industry. From web design, access to multiple carriers, and customization options to fit the needs of nearly any client, insurance technology has made advisors’ jobs easier. You can do it all, without the stress of doing it all. Explore more here to see the options of what insurtech can help you within your business.

How to get started: 5 steps to get you started on your journey
Step 1: Research your options
As a first step, select the type of insurance sales that align with your personal values and professional strengths. This is the most important step to finding success in any career but especially in the insurance industry as it is so vast and broad. Do you want a wide variety of policies/products or specialize in certain areas? Create a list of what piques your interest and begin to learn more about each topic. Identifying your niche will help you establish yourself as an expert in your field. Get familiar with your options. Here is a starting list for you to research:
- Individual policies
- Group plans
- Family plans
- Medicare coverage
This isn’t a full list but something to get you started on your insurance journey. Congratulations! You are already working on your independent financial freedom simply by doing the research.
Step 2: Get licensed
Licensing varies from place to place. Find out here what the licensing requirements are in your state/province/country. You can be licensed in more than one state but you will need to know what is required of you. The flexibility in this industry is abundant. Whether you hold one license or 50, it’s your choice!
Step 3: Take care of the logistics
Provide yourself with everything you need. Set up your workstation at home with the right tools and equipment. You need a quiet, distraction-free workspace. Your workspace should be a dedicated place that provides comfort, efficiency, and isolation as you’ll be taking meetings frequently over the phone. Here’s a list to get you started on the path of success:
Also, consider how to make your workspace spark joy. Decorate with your favorite books, colors, textures, etc. A peaceful space brings a peaceful mind.
Step 4: Get organized
You’ll be managing many clients, prospects, and carriers at once. Investing in management apps that make it easier to keep track of clients, documents, notes, applications, etc. is essential. Finaeo is a great insurtech company and tool to keep you organized, automated, and professional. Spend less time on technicalities, and more time with clients. You’ll have access to a marketplace with over 150 different products, comparable rates, and customized options to fit your clients’ needs.
The traditional approach requires you to have many tabs open, piles of paperwork, and an obscene amount of time to research the underwriting even if you are just checking if your client would benefit from a policy. By using Finaeo’s marketplace you can access multiple carriers, easily compare quotes with key highlights of the underwriting, and customize quotes to fit your client’s needs, which brings a higher degree of expertise and credibility with a client.
Step 5: Automate as much as possible
You can increase business efficiency by automating workflows. In order to fulfill your business goal, you have to convert as many prospects to policies as possible. Having a Finaeo partnership gives you CRM, a client portal with many automated features, and benefits of digitization for your business, such as landing pages. In addition, you don’t have to be a tech guru to make your business user-friendly and provide white-glove service to your clients.
Insurance has been a traditional industry that’s just now breaking through the digitization process.

5 Tips to successfully sell insurance part-time or full time
Do you want to increase life insurance sales? Check out these 5 tips.
#1 Specialize
The benefits of specialization include building trust, demonstrating authority, and demonstrating expertise. When you have a heart problem, you want to go to a cardiologist. When you have a foot problem, you want to go to a podiatrist. You want to be an expert in your field which involves specializing in your interests. Refer back to the section Why you want to sell life insurance: the advantages of selling from home to figure out your niche in the market.
#2 Go digital
Automate as much as possible and avoid paper applications! You will find greater success if you adapt your business to meet the needs of the consumer. See Finaeo as an example of digitization in the insurance industry.
#3 Have a strategy
Do not go into this business blind. Create a strategy that aligns with your values, strength, and niche. Build a strong strategy to get leads by:
- Quality landing pages
- Mail and/or email marketing
- Creating an online presence with social media
- Networking
#4 Stay organized
Use Google Drive or some kind of cloud to keep track of your work. Creating separate spreadsheets or documents can keep you organized and familiar with your everyday flow. This can also keep you goal-oriented by having records and reporting sheets to give yourself reviews and check-ins. Some things to keep track of are:
- Sales calls/pitches
- Materials
- Success stories
# 5 Build relationships
You aren’t just doing business, you are changing lives. Remember your purpose and focus on creating efficient, personalized, and client-friendly customer experiences. Building strong foundational relationships with your clients will not only increase your business revenue and improve client retention, but it will also provide you with a sense of fulfillment while making money. You can learn more about the benefits of building relationships in this article. Strong relationships lead to successful businesses, which makes you a happy business owner!
What’s next?
If you follow the right path, it is very easy to work from home and make more money than you thought possible. A good long-term return can be obtained by serving in the insurance industry. The ability to have a work-life balance will grant you financial freedom, more time with your family, and allow you to change lives every day through the work you do – full-time or part-time, it’s up to you.
There has never been a better time to be able to earn a sizable income from your home or from virtually any location. Take control of your life by following the advice, tips, and structure in this article to live the life you desire. Remote insurance advisors live this lifestyle and you can too. This guide will help you get started, but it’s up to you to learn and grow in order to find what works for you. In the insurance industry, there’s no glass ceiling; what you put out is what you’ll get back!
Finaeo is an insurance technology company that can help you succeed in your journey as an independent insurance advisor. You’ll have access to multiple carriers, have the ability to compare quotes, and be able to customize your options to meet your clients’ needs through Finaeo’s marketplace. It is possible to provide a white-glove experience with little technology knowledge while making a real impact on people’s lives. Whenever you are ready, you can contact Finaeo for a demo to see if it’s a good fit for your company. From prospect-to-policy, Finaeo can empower you to change lives and make a difference in your own life.