Finaeo & Empire Life Integration makes Fast & Full Applications even faster

Today, Finaeo is excited to announce the launch of an integrated experience with Empire Life to power a seamless “prospect-to-policy” experience for life insurance brokers in Canada.

Starting their journey in Finaeo, brokers have access to a suite of Finaeo tools that allows them to:

  • onboard customers (through customizable fact-find questionnaires)
  • invite clients to self-onboard (through a broker-branded white-labeled client portal)
  • store data in Finaeo’s Contact Manager
  • seamlessly move into a marketplace where brokers can quote, compare and apply in one continuous workflow. 

Our New integration with Empire Life allows brokers to fast-track the application process through seamless transfer of client information from Finaeo to the Fast & Full Life Application platform. Client data from Finaeo automatically populates corresponding data fields in the application at Empire Life without brokers having to re-enter any client details, reducing administrative burden and potential for data entry errors;

“Giving brokers a seamless way to onboard clients digitally, manage and understand client needs and then easily move into the buying process is an innovation that brokers have been asking for over the last 50 years. Empire Life is an award-winning insurance company focused on innovation and we are excited about where this will take the industry” – Aly Dhalla, CEO/Co-Founder at Finaeo.


Empire Life has elevated itself as an industry leader due strongly to their commitment to innovation and investment in technology. Mike Stocks, Chief Marketing Officer, Retail who has been a champion of innovation and the Fast & Full Life App. at Empire believes that this is just the starting point for where the industry is headed:

“This strategic integration with Finaeo reinforces our commitment to independent distribution and is another great example of how we are bringing the Empire Life mission of “Insurance and Investments. Simple. Fast. Easy.” to life. We are thrilled to be helping to improve broker efficiency through automation with this integration with Finaeo.”


Currently, Finaeo’s platform offers brokers access to 15 carriers and 300+ products to quote, compare, and launch applications with. The integration with Empire Life is the first of its kind on the Finaeo platform.   For non-integrated carriers, Finaeo also offers a “no-code” option to integrate applications directly into their system. 


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